Are you lacking sales in your business? Well, this is a sign that you are not able to collect enough leads for your business or nurture them effectively. However, a lead capture form can effectively increase your conversion rate. This form will also help you build your email list and make marketing effective. But, how to build high-converting lead capture forms for your WordPress site?
You see, there are many plugins available to make attractive lead capture forms in WordPress. However, I use the Bit Form plugin to create lead capture forms, as this one also comes with advanced features. Further, I have shared how to build high-converting lead capture forms for your WordPress site in detail. Besides, you will also learn some lead capture form examples and tips for creating a form that converts. So, read on till the end to find out.
A lead capture form captures the information of potential leads who can turn into buyers. There are multiple types of lead capture forms, such as feedback forms, event RSVP forms, registration forms, etc. You can customize your lead capture form based on the business’s marketing strategy. For example, you can add the company’s information field, email, website, or other necessary info that might help you nurture your leads.
However, potential customers fill out the form in exchange for any free tools such as CRM, webinars/seminars, or courses. Besides, when you nurture these leads and keep them engaged with your business, you start gaining their trust, which can potentially turn them into buyers. That’s why a lead capture form is essential to generate leads compared to other traditional forms.
A lead capture form is important as it only captures quality leads who are interested in your products. Well, people who fill out the form are your potential buyers. So, by adding a lead capture form to your WordPress site can help you target the right audience and increase your leads.
Furthermore, you can also create an email list through the lead capture form. As a result, you can send them marketing emails that keep them engaged with your content. As they learn valuable or helpful content related to your business, they start developing an interest in your product.
However, these lead capture forms also help you to measure marketing performance, which means you can learn how many leads you can capture in a month. As a result, you will be able to improve your marketing performance accordingly.
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Check out these top 5 Lead Generation strategies that you have to follow to get more potential leads
A lead capture form can be designed in various ways to increase or nurture leads. These forms can be in a single-page or multi-step format. However, be it in any format, these forms must be engaging and easy to understand. To make it more clear, I have added some lead capture form examples of a few websites below. Check it out here:
Anchor has kept their lead capture form simple and effective. It contains the first name, last name, email, phone number, and a “how did you hear about Anchor” dropdown button in the first steps. By this lead capture form, the business would be able to learn from which source their traffic is generating the most. This would help the business to improve the marketing strategy on that platform to generate more leads.
Retool is also a SaaS company that has a simple lead capture form. This form includes a work email, location, reason for demo, and a field for company size. Through this form, the business would learn which country is exploring their business, why people are using the demo, or a company’s potential to collaborate.
B-Line features an attractive lead capture form, which includes name, company email address, company name, and a field to know about the company’s property and goals. This allows the B-Line company to list email addresses and know the company’s objectives so that they can nurture leads accordingly.
At first, you have to install a form builder plugin on your WordPress site. You can choose Bit Form, as this plugin has advanced features and customization options. Besides, this plugin provides 40+ drag-and-drop form fields, which makes your task easier.
Anyway, let’s get back to the process of making the form. Once you have installed the form, activate it and go to the “Bit Form” plugin home.
Now, click on the “Create Form” button on the Bit Form dashboard.
Now, you can find multiple fields on the sidebar. You can see a sidebar on the left side. From there, you can drag any field and place it anywhere in your form. Besides, there is a field setting on the right side. Here, you can change the labels of your fields, add values to your dropdown options, and customize form fields in your preferred way.
However, I have dragged the “First Name” button and changed its label to “Company Name”. You can see the changed version in the picture below:
Next, I have added the following fields- Company name, email, company size, a description box of “Tell Us More About Your Goals, and a dropdown option of “How Did You Find Out About Us”. Well, you might wonder how to change the label name in the dropdown option list. You have to click on “Active Options” and change the label name to suitable channels.
Here, I have added Facebook, LinkedIn, YouTube, and Google Search to the option list. You can see the dropdown option list in the picture below:
You can also add a GDPR compliance box using the Bit Form plugin. Just search for GDPR in the search bar and drag it to the desired position. You can edit the GDPR compliance box text through the field settings. Just click on the label option and change the text.
I have also added a “Decision Box” under the GDPR compliance by which I take the customer’s consent to send them engaging content via email.
Now, it is time to make the lead capture form more engaging. To style the form, go to the “elements and layers” tab. Now, you can see a bunch of options available on the left side to design the form in a flexible way.
In particular, you can use “Theme Quick Tweaks” to apply the changes to the whole form. On the other hand, there is also the “Individual Elements” option. Through this option, you can change the color or font of individual texts.
Well, I have changed the form’s background color and accent, as you can see in the picture below:
Now, you can click on the Update > Publish button.
When you click on publish, you can see a shortcode pop up. Now, you have to copy the shortcode.
Further, paste it into your WordPress post section through the block option. Now, click on the “Save” button and preview your form.
Finally, the lead capture form has been created, as you can see in the picture above.
Creating a complicated lead capture form that adds no value can irritate potential customers. That’s why you must keep the form beautiful and simple. Besides, the form should include necessary fields that can convince potential customers to fill out the form in one go. So, here I have shared some useful tips for creating the best lead capture form that converts:
No one wants to fill up a lengthy form. Besides, it drives customers away from your website. That’s why you should always keep the form short and simple. A shorter form has higher conversion rates than a lengthy form. In particular, people find it easy to fill up a short form as it requires less work. So, it takes people closer to completing the action faster.
A strong call to action can make potential customers understand the purpose of the lead capture form easily. For example, a customer fills up a lead capture form in exchange for something. So, if it’s a course, you can add a “download” button in the CTA field. So, as soon as they fill up the form and click on the CTA button, the course automatically gets downloaded.
However, the CTA button can be anything, such as a submission or subscribe button. This helps to create a sense of urgency and take quick action. So, the CTA button must look engaging and clear, as it can bring your business a lot of leads quickly.
The lead capture form should include only relevant fields, as unrelated content can bore potential customers. To be specific, you should always add fields that your customers are interested in. Otherwise, they won’t fill up the form and leave your website.
Besides, you won’t want to collect unnecessary information from customers that serves no value to nurture leads. So, you should add highly relevant fields that can help you to know your customers better and turn them into buyers.
GDPR compliance in the lead capture form will ensure that potential customers can safely share their personal information in the form. It helps to build trust among potential customers. Besides, GDPR compliance lets the customers know how their data is being collected and how it will be used. Further, they can also give their consent for data collection.
The lead capture form should look engaging and attractive. Otherwise, it is easy for an unsightly lead capture form to go unnoticed. Well, you don’t want the potential customers to return from your website without filling out the form.
Whether it’s a contact form, registration form, or other types of lead capture forms, you should use visually appealing colors, fonts, or layouts to make the form attractive. People should willingly fill out the form, which can increase your leads.
Bit Form is an advanced form builder plugin that allows you to create lead capture forms easily. This plugin provides 40+ drag-and-drop form fields, which makes it easy to build the form fast. Besides, as this lead capture tool is highly flexible, you can create unique forms based on customers’ preferences.
Furthermore, this form allows you to add a GDPR compliant box without having to make it separately. This saves you a lot of time and effort. Besides, you can also add conditional logic to your form to enhance the form’s functionality. This is just not it.
You can also turn on instant email notifications to get notified fast when customers submit the form. This plugin helps to speed up your business process and build a reputation in your industry. So, if you want to make engaging lead capture forms, you can definitely try out the Bit Form plugin. However, feel free to contact us right away for any questions.
A lead capture form can significantly increase your leads, which allows you to turn them into potential buyers. Besides, without a lead capture form, you cannot nurture potential customers toward your business. As a result, your business can have decreased sales.
However, only creating lead capture forms is not enough. You must make the form worth filling out so that people fill it out. Customers often don’t notice forms due to their poor design and color. So, make sure that the form is engaging so that more people fill out the form.
You can convert more leads into buyers using effective lead capture forms. The lead capture form allows you to make engaging forms with a wide range of customization options. However, you cannot nurture leads without a lead capture form. That’s why you must add an effective lead capture form to your website.
A conversion strategy is the customer’s buying journey. At first, the customer learns about a problem, looks for solutions, compares the options, and makes the best one their final decision. So, you must follow a strategic approach to turn potential customers into buyers. For that, you have to nurture your leads by building trust and credibility, or offer them free trials.
The lead capture mechanism is the way to gather information about leads, qualify them, and nurture those leads so that they can trust the business and its product. In this way, the impressed customers turn into buyers. That’s why nurturing leads is necessary to improve your business.
Yes. You should definitely include a privacy disclaimer in your lead capture form. The privacy disclaimer ensures that you are collecting customers’ information only after taking their consent. Besides, it helps them to know how their information is going to be used. This action builds brand transparency with your perspectives and leads to higher form submissions.
Once you have created the form, you need to manually check if the lead capture form is working well or not. For example, you need to go to the preview tab and fill out the form from the perspective of users.
Further, when you get the success message of form submission, you need to check the form entries. If the form entries are the same as you filled them out, then you can be completely sure that it is working properly.
The CTA button text matters in the form because it helps prospects find out what’s going to happen after they fill out the form. It leads them to take fast action. Besides, it also reduces form abandonment and increases form submissions. As a result, you get more leads to nurture and convert.
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