Does your startup need leads to grow your business? Or are you having a lack of sales? No matter what the intention is, you must implement some lead generation strategies to attract the right audience towards you. Besides, you must also try out lead generation plugins to increase your productivity.
However, not all lead generation plugins available on the market can benefit you. Some plugins serve no value by adding unnecessary features that affect your site. That’s why I will also suggest you some useful lead generation plugins with these strategies.
So, what are the 5 lead generation strategies every WordPress Site Should Implement? The five strategies are creating high-quality content, building attractive landing pages, offering free trials, optimizing content strategy, and creating sign-up forms.
However, I, being a WordPress lead generation expert, have shared you the 5 lead generation strategies in marketing in detail. Besides, you will also learn about the lead generation funnel and plugins. So, read till the end to find out.
Lead generation strategies are important for every business to increase their sales. However, without a strategy, a business would be like a ship without a rudder. So, if you want to effectively grow your business, you must understand the importance of lead generation strategies. Read the points below to learn about it:
Attracting customers to your business is not an easy job. Well, even if you are providing high-value products or services, a lack of marketing knowledge can fail your business terribly. You need to identify your audience’s needs and take action accordingly. So, when you make the audience believe that they really need your product, you attract potential leads. That’s when your business starts growing.
You must know the customer’s buying journey to increase product sales. This is mostly important for the B2B businesses. The lead generation funnel helps you to strategize a marketing strategy based on its stages. Read on below to learn about it :
The TOFU (Top Of The Funnel) is the beginning part of a customer’s buying journey. In this stage, you need to create awareness or invoke an interest in the customer’s mind that they need this product. To implement this strategy, you have to give them a reason to buy your product.
To be specific, you can create content that educates customers about the industry challenges. You can also teach them about the basic concepts to overcome these challenges. Through this stage, the customer understands that they need this product to make their job easier.
The MOFU (Middle Of The Funnel) is the customer’s evaluation part. In this process, customers will decide which product is best for them. Besides, you also need to build credibility so that they can trust you to buy products. In this case, you can create “how-to” articles guiding customers with informational content.
Further, you can also create comparison articles, differentiating between different products and their features. This helps customers to make logical decisions based on their specific needs and preferences. In this stage, you can guide potential customers about both the need and the solution.
The BOFU (Bottom Of The Funnel) is the last stage of the customer’s buying journey. In this stage, customers have evaluated their needs. Now, you need to demonstrate your product to customers in every possible way. You can offer them discounts or free trials so that they can understand your product better.
Furthermore, you can also give them limited-time offers, which can increase the conversion rate. Besides, showcasing reviews or testimonials in this stage is important as buyers can gain trust in your products through them. So, to make potential leads buy your product, you must give them the best user experience.
Customers trust your products when they provide value and quality. However, only creating a valuable product can bring no growth to your business without a proper lead generation strategy. So, you must follow effective lead generation strategies to scale your business fast. Here, I have discussed 5 lead generation strategies every WordPress site should implement through the points below:
You need to create content in every stage of your business funnel. Sometimes, it can be informational content or a comparison article. Besides, it can also be a product buying guide. No matter what it is, you should always create high-quality content that matches the purpose of the business strategy.
As you make better content for customers, it improves the SEO rankings. So, as the content gets top of search engine results, more people read the article. Consequently, they find out about your product, which can increase the conversion rate highly.
A landing page can significantly raise your conversion rates. In particular, every website should have a landing page where potential customers can sign up for newsletters or seminars/webinars. Through newsletters or seminars, you can easily nurture leads as you educate them about your products or services through these sources.
However, the form in your landing page should not look complicated. Make sure that the landing page looks good so that potential customers sign up for the form without any hesitation. Moreover, there are many advanced form plugins/builders available on the market that allow you to create beautiful forms, such as Bit Form. You can try out this plugin to create high converting lead generation forms according to your business needs.
Sending emails to potential customers is an effective way to turn your leads into buyers. You can create an email list of the customers through the sign-up forms. When the users submit the form, you can list their entries. Later, you can use them for the business’s email marketing list.
Further, you have to nurture the leads through email marketing. Here, you can send valuable content related to products that keeps them engaged with your business. So, as you get consistent, they find you trustworthy and credible. As a result, they can turn into buyers.
Offering free trials can turn potential customers into buyers significantly. B2B businesses require a strategic approach to turn leads into conversions. So, a free trial is the last stage when customers can decide whether to buy your product or not.
In particular, when the customer notices your product’s functions and features in detail, they can understand your product better. So, when they find your product interesting, there is a high chance that they will turn into buyers. So, if you want to make your lead generation strategy effective, you should definitely offer a free trial to potential customers.
No matter what the business is, referrals are a great way to expand your business to a broader audience. However, you should always ask for referrals from satisfied clients who have already used your product. Well, a client may not refer you to others if you cannot make them happy with your service. So, you must provide the best user experience to your customers so that they can refer you to their network.
There are many useful lead generation tools available on WordPress. To implement WordPress lead generation strategies, you can use these helpful plugins that can provide the best user experience. However, check out these lead generation plugins through the points below:
Bit Form is a lead generation plugin that allows you to create attractive forms for your business. You can create registration forms, survey forms, order forms, payment forms, and many more forms using this plugin. Well, you must make the form engaging to attract potential customers.
To make the task easy, Bit Form allows you to make customized forms with 40+ drag-and-drop fields and 50+ integrations. As a result, you can uniquely design the form. This takes you closer to higher form submissions on your website. Consequently, you can nurture more leads.
Furthermore, the conditional logic feature allows you to set advanced settings for your forms that can speed up your business process. Through this setting, you can set up instant email notifications so that you don’t miss out on replying to customers on time. So, if you want to attract more leads toward your site, this plugin is the right choice for you.
Bit Assist is a lead generation plugin that allows you to communicate with different customers using different messaging applications. With the help of this communication plugin, you can connect to all popular platforms using a single button. Besides, this plugin supports every language. This helps you collect leads from different corners of the world and gives you a broader audience.
Furthermore, this plugin is fully optimized, which means that the plugin will work smoothly without showing any conflict. So, as proper communication is needed to generate leads, this plugin can make your task a lot easier.
Bit Integrations is a lead generation tool used to send data to more than 289+ platforms. Besides, this automation plugin offers no-code automation, where you can send unlimited data to various applications, such as different CRMs or Google Sheets.
Furthermore, you can also use conditional logic where you create a dynamic workflow by setting up specific conditions. So, when you have multiple form entries, you can easily manage your leads using this plugin. This makes the management and workflow easier. As your business speed increases, your business leads can turn into buyers quickly.
OptinMonster is a well-known lead generation plugin used to generate quality leads for your website. This plugin allows you to create opt-in forms with pre-built templates to increase the conversion rate. Well, many times, potential customers leave your website without buying anything. So, these opt-in forms can make customers sign up for the form in exchange for deals or promotions.
Furthermore, as this lead generation plugin is highly flexible, you can also customize the form in your preferred way. In this way, you can adjust to the customer’s needs. So, if you want to make advanced forms to turn more leads into buyers, you must try out this plugin.
FunnelKit is a lead generation plugin that allows you to create forms with pre-built templates. This plugin provides you types of opt-in forms, such as an inline and a pop-up form. You can customize these forms based on your preferences. Besides, this plugin also allows you to create automated workflows by connecting with 50+ plugins and 13+ apps.
However, if the opt-in form is not attractive enough, then customers may not fill out the form. As a result, you will fail to create an email list of quality leads. So, if you want to build advanced forms for your website, then this plugin can definitely be a go-to choice for you.
Thrive Leads is a lead generation plugin that allows you to make every type of opt-in form for your WordPress site. Besides, you can create customized forms for your website using the simple drag-and-drop editor. As potential customers are more likely to fill out attractive forms, this plugin can help you with its advanced features.
However, this plugin also integrates with your favourite tools, which automate your repeated tasks. As a result, you can manage the leads in an organized way. This helps you to nurture leads with effective strategies without any management conflicts.
You may want to know some helpful tips for lead generation so that audiences keep engaged with your business. So, here I have shared valuable tips that can help you attract potential leads. Check them out below:
A growing business requires an effective strategy to scale the business. So, you must know how to turn your potential customers into leads. In particular, your business needs you to create awareness, solve customer’s problems, and provide them free tools or resources so that you can attract potential leads toward your business.
Furthermore, you need to nurture a relationship with customers so that they can stay engaged with your business. Besides, establishing connections also makes a way for them to refer you to their network. However, you can use email marketing to implement this action. So, to make your lead generation strategy effective, make sure to follow the five tips properly.
The objective of lead generation is to generate interest for a product in the consumer’s mind and turn them into buyers. To master lead generation, you must know how to nurture prospects effectively. From establishing awareness to building credibility, you need to gain the consumer’s trust to turn them into buyers.
Yes. Lead generation strategy is definitely important to take your business to a higher level. Without a proper strategy, you cannot make consumers trust your business. Well, building credibility is most important for a B2B business to increase its sales. So, you must follow organic lead generation strategies to grow your business.
Yes. Lead generation can be automated by using the right software. For example, there are many repeated tasks in lead generation, such as listing form entries or making an email marketing list. All these can be done using lead generation automation plugins such as Bit Integrations. This tool can automate the repeated tasks once you set it up according to your needs.
The lead generation life cycle is the systematic approach to turn leads into buyers. The life cycle stage starts from creating awareness in the consumer’s mind, nurturing them, building credibility, and finally converting them into buyers.
At first, you need to calculate how much money was spent to generate impressions or any follow-up activities. Then, you need to total the amount of money and divide it by the number of sales you generated by this campaign. This number will be your cost per sale.
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