Most WordPress forms show a basic confirmation message and leave the user on the same page after they hit submit. No next step or clear confirmation. Just a message that disappears when they scroll.
A Thank You page changes this completely. It tells users whether their submission was successful or not and explains what happens next.
On this page, you can easily track conversions if you’re running ads, provide them with the resources you promised to offer after signing up, and so on. So, if you want users to move forward in the customer journey funnel, then follow this process to redirect them to a custom thank you page after form submission. The setup takes minutes if you’re using an easy form plugin like Bit Form.
After a form is submitted, showing only a success message is a missed opportunity. Redirecting users to a thank you page gives clear confirmation, improves user experience, and helps move users to the next step. In Bit Form, this is quick to set up.
Most marketers think that after form submission, a simple confirmation message is the last step. This is the end of a customer journey. However, it’s not. It is the place where the next step begins.
Redirecting users after form submission is good for guiding users and improving their experience with your site. This is the moment where users are most engaged. So you must take full advantage of it, like point them to a resource, suggest the next step, or keep them engaged with your content. It helps extend the interaction.
Here are the three reasons why redirecting after form submit is worth the time it takes to set up:
Let’s now walk through exactly how to set this up in WordPress using Bit Form.
Now that you know what happens when you redirect users to a thank you page after form submission. Next, let’s learn how to do it.
There are different types of thank you pages. For example, a first-time visitor usually needs reassurance after submission. They simply want to know their form submission was successful and when they can expect a reply. A message like “Thanks for contacting we’ll get back to you within 24 hours.” Good Day!” would be suitable.
However, a lead magnet signup form is different. That user is waiting for access. The confirmation page should lead them to the promised resource or tell them to check their inbox.
Similarly, you can create many thank you pages for different use cases. In this guide, I’ll be showing a thank-you page after a newsletter sign-up. And to create one, I’ll be using Bit Form. The best part of this freemium form plugin is that you don’t have to create one from scratch because it has a pre-built newsletter sign-up form template.
First, create a WordPress custom thank you page. Open your WordPress admin dashboard → Navigate to Page → Click on “Add Page”. Now start designing your page.
Open the Bit Form dashboard:
From the builder move to “Einstellungen” panel → Go to “Confirmation” from the left menu → Select the “Redirect Page” option. Bit Form gives you two options here: show a success or error message on the same page, or redirect the user to a different page.
Here, you can select a page from your WordPress dashboard, or you can paste the thank you page URL where you want to send the submitters. This can be any page on your site or an external URL.
We just have one more step. You have to set bedingte Logik to trigger the redirect URL. Otherwise, users will still see the default confirmation message.
Here is how to do it:
Gehen Sie zum Conditional Logic tab inside your form editor → Click on the “+Add Conditional Logic “ button → Select action effect “Only on Form Submit” → then action behaviour “Always”.
Then scroll down to the Additional Action section. Tick the Redirect URL checkbox → select the redirect URL you configured in the Confirmation settings. Now hit the “Update’ button.
Setup is done. Now submit a test entry and confirm you land on the right page. And here you go, you’ve successfully sent users to a thank you page after form submission.
My thank-you page was a simple one. I reassured users that they would receive updates in their inbox. That’s the point, your thank you page should reinforce the value you promised to give users on form submission. This improves user satisfaction besides completion rate. Similarly, depending on your goal, your confirmation page can deliver a resource, set expectations, or move users to the next step.
Here are some practical elements you can include on your custom thank you page.
Show them they are not alone. A simple line like “You have just joined 5,000+ people who get our weekly tips” does two things at once: it reassures the user and builds trust. People feel more confident about a decision when they know they are not alone in trusting your product/service.
Give them something useful right now. Do not make the user wait for a value. If you promised a free resource, deliver it here. If you didn’t, then add a link to your blog post or page that is directly relevant to what they just submitted.
Ask them to share. If they just downloaded something valuable or signed up for something they are genuinely excited about, this is the right moment to ask for a social share or a referral. It will boost your brand visibility.
Run a simple survey. As the user is already engaged, the response rates will be higher. Ask 2 questions like “How did you hear about us?” und “What are you hoping to achieve?” It takes seconds to answer and gives you real insight into how people convert and what they are expecting from you. Therefore, you can actively work on it to meet their expectation.
Let’s see a quick recap of what we discussed in this post: the importance of sending users to a thank you page after form submission, how to redirect users, and what should be put on that page.
If you still do not care what your submitters see after submitting a form, then you are missing out on engagement. Thank you pages are not just for appreciation. They play an important role in improving user experience and increasing engagement.
Satisfied customer = Consistent growth, that’s the core equation of a business. So if you want an easy solution to redirect form to thank you page, Bit Form is worth trying.
A Thank You Page is a dedicated page users see after submitting a form. They are redirected to this page when complete actions, like making a purchase, signing up for a newsletter, submitting a contact us form, or taking a survey. It mainly confirms the submission and tells users what to expect next or gives them the promised resource.
You can send users to a confirmation page by enabling the redirect option and adding the redirect URL in your form settings. In Bit Form, go to Confirmation settings, select Redirect Page, add your URL, and trigger it using conditional logic.
It is better to keep it simple and clear. You can follow this flow:
Confirm the submission→deliver what you promised → guide users to the next step. Avoid distractions and make sure users know what happens next.
Yes, you can redirect users to any custom page after form submission.
Create a new page from your WordPress dashboard, add your message or offer, and publish it. Then use your form plugin’s redirect settings to send users to that page after submission.
Use a redirect if you want to track conversions or guide users to another step. Use a success message only for simple forms where no further action is needed.
Yes, you can pass form field values through the URL as parameters. This lets you personalize the Thank You Page based on the user’s input.
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