Does your real estate site have a lead capture form? If not, you’re missing out on a great opportunity to turn an anonymous visitor into a paying customer. So, what is a lead form? Well, it’s a form on your website that collects more than just a visitor’s name and email. It asks what the visitor is actually looking for: buying or selling, budget, timeline, property type. With the collected information, the agent can send appropriate deals and understand the lead better for future conversations. Most real estate websites you’ll see still use a basic contact form: name, email, message, submit. That’s fine for someone asking about office hours. However, […]
