Last year on Christmas, one of my friends was discussing how her online bakery business started getting new customers. While explaining, she said she used to spend bucks on Facebook ads until she got to know how her real customers were actually coming. One day, she randomly posted on her page, asking, “How did you hear about us?” The responses were unexpected. The majority of her customers said they came from a food blogger’s mention of her croissants. See, she had no idea until she asked. That is the thing about marketing. We, as marketers, often don’t know the real story behind improved impressions or increased sales. That’s why the […]
