Collect Customer Feedback Efficiently with WordPress Form 

Are you an entrepreneur seeking effective ways to collect customer feedback using WordPress forms? The absence of a smart feedback form leads to fewer form submissions. Well, the good news is – you don’t have to struggle with creating a dynamic customer feedback form anymore! With the Bit Form plugin, you can efficiently collect customer feedback and improve your business. 

In this article, I have shared with you how to collect customer feedback efficiently using WordPress forms. As a bonus, you will also know the case examples of business growth through customer feedback forms. Read the article to find out about them. 

Here’s Why Customer Feedback Forms Are Essential

Are you stuck in a no-sale zone? Or are sales stuck in a rut? It all comes down to one thing – you are not improving your products. Besides, even when you want to grow sales in your business, customer feedback can give you that edge! 

With customer reviews, you can understand your customers better, make them feel valued, and increase sales in your business. But how to collect reviews from customers in an effective way? 

Well, a smart feedback form can increase your conversion rate or help you capture lead by 10% to 20%. With a customer satisfaction survey through WordPress forms, you can gain a deeper understanding of your customers and increase sales. Here’s what you need to know about customer feedback: 

Specific Feedback: The customer feedback form allows you to ask relevant questions to customers. As an entrepreneur who wants to grow a business, you must analyze your customers’ needs and improve your products. 

But here’s the truth – You cannot collect personalized feedback in other types of feedback collection, such as emails or DMs. You definitely need a real-time feedback WordPress form to get specific responses. 

So, if you want customers to answer with personalized questions, a automated WordPress feedback form can surely help step up your hustle. 

Customizable for Different Audiences: Feedback Forms help you customize fields for different audiences based on their gender, age, or roles using conditional logic.  Well, you cannot distinguish between audiences with other feedback collection plugin types. But when you use a smart feedback form, you know exactly where you need to make improvements. 

Better Conversion Tracking: You can place feedback forms at the drop-off point, abandonment point, or exit point. It helps you know why a customer did not convert (eg, making a purchase, submitting a contact form). Additionally, the feedback form helps you get contextual feedback, which is not possible in other feedback collection processes.

How Customer Feedback Forms Boosted Business Growth!

• After the feedback form survey, Matalan fixed the checkout flow issue, which led their conversion from 5.0% to 6.23%. 
• Panera Bread redesigned its catering order experience through a user feedback form. It also gave an 18% boost in revenue to the company. 
• Zenni Optical improved its homepage layout, which led to a 3.5%  increase in homepage conversions. 
• Sage solved the navigation issues and improved form designs to reduce friction. It led to a 31% increase in form completions. 
• Derma Med Spa earned $12,000 in revenue after adding an exit-intent feedback form to their website.

Feedback Forms That Work: Examples For Various Business Needs

The feedback form you create must relate to your purpose. If you want to collect product feedback, then you must create the form with relatable fields. Similarly, if you want to collect other types of feedback, you have to create fields accordingly with the right WordPress plugin. Well, you won’t have to panic about it. Here, I have shared some feedback form examples from which you can take inspiration to create yours. Check them out below: 

General Feedback Form – Gain Valuable Customer Insights

This General Feedback Form is created to take basic feedback about any business instantly. This form contains fields like – Full Name, Email Address, Feedback Category, Comments, Rating Field, a checkbox, and a GDPR compliance.

Through the feedback category, customers can select the type of feedback they would like to provide. (eg, suggestions, complaints, or bug reports). Besides, as this form gives a seamless look, customers will feel encouraged to fill up the form, which will lead to higher form submissions. 

Product Feedback Form – Enhance Product Quality

The Product Feedback Form contains the following fields: Full Name, Email, Product Purchased(Dropdown), Purchase Date, Ratings, Text Fields, a checkbox, and GDPR compliance. Through the dropdown option, customers can choose the specific product they bought and give personalized feedback for that exact product.

Also, you can see text boxes like – What did you like most, and What can be improved. It helps businesses improve products accordingly. Also, the GDPR compliance assures customers that their shared data is safe and secure.  

Event Feedback Form – Improve Event Planning

This Event Feedback Form includes the following fields: Full Name, Email, Event Name, and How Did You Hear About Us? (Dropdown), Overall Event Rating, Favorite Session or Speaker, Suggestions for Improvement, a checkbox, and GDPR compliance. 

With this form, you can collect specific feedback for different events. Besides, you can also know which was the customer’s favorite session or who was their favorite speaker. As a result, you can organize future events better.

Website Feedback Form – Enhance User Experience

The Website Feedback Form has fields like – Full Name, Email, Page/Section Feedback about, how was your experience, what could be better, what did you like most, a checkbox, and a GDPR compliance.

With this feedback form, you can get specific feedback for different pages or sections. Also, asking for their suggestions will help you tailor the website based on customers’ needs. It will lead to satisfied customers.

Support Feedback Form – Improve Support Effectiveness

The Support Feedback Form has the following fields – Full Name, Ticket/Case ID, Type of Support Needed, a checkbox, rating field, additional comments, and a support agent field. The ticket or case ID field helps businesses to track the ticket the feedback is about.

Also, the “type of support received” field helps to divide the feedback questions according to the support type. And the “additional comments” field allows customers to share detailed feedback about the support.

How to Create a Dynamic Feedback Form For Targeted User Experience? 

Creating a dynamic feedback form for different audiences is easier now through a drag-and-drop form builder. Whether you want to collect customer feedback for your product or website, the Bit Form plugin makes it a breeze.

So, here I will show you how to create a “Product Feedback Form” using this plugin. Get ready to brain up to create a dynamic user feedback form with conditional logic through the step-by-step guide below: 

Step 1: Go to WordPress and Install Bit Form 

At first, go to WordPress dashboard > Plugins > Add plugin. Then, search for Bit Form. Install and activate the plugin. 

Step 2: Go to Bit Form Dashboard and Create Form 

Now, go to the Bit Form on the dashboard and click on “Create Form”. 

Step 3: Add A Icon

Go to the search option and search for the image field. Then add a icon for the feedback form.

Step 4:  Add a Title

Now, go to the search option again and search for the “Title” option. You can edit the text in the field settings. Here, I have named it “Product Feedback Form”.

Step 5: Add Dropdown Options

Now, here I have added a dropdown option for different products. So, customers can choose a product to give feedback on according to what they purchased.

Step 6: Add the “Rating” Field

Here, I have added the “rating” field so that customers can rate their satisfaction level through this field.

Step 7: Add Drop Down and Check Box Fields

Here I have added a dropdown – how was your purchase experience and checkboxes – Would You Recommend this Product to Others and What Matters Most to You! Also I have added three text fields to send them follow-up emails regarding their feedback.

Step 8: Style The Form

As pointed out in the above picture, you can style the form with the “theme customization” option. This feature helps you edit common and individual elements of the form.

Step 9: Update and Publish The Form

Further, Update>Publish the form.

Step 10: Copy The Short Code

After clicking on “Publish”, you will get a short code. You need to copy this short code and publish it in the WordPress post section. Then, publish the form.

Step 11: View The Form

Finally, the “Product Feedback Form” is created.

Increase Feedback Form Rates Fast with These Tricks 

You really can’t afford to flop on your customers! Since they are the ones to give you the feedback, you must make sure the form is catchy enough to grab their attention. So, how are you going to pull this up? Well, don’t worry. I have got you covered. Let’s break it down here – 

User-Friendly Design 

A user-friendly feedback form design is a must to increase form submissions. And when it comes to creating a user-friendly design, the form should be easy to read,  mobile-responsive, and have clear labels. Additionally, the form layout should look good and not be messy. Otherwise, it reduces form submissions. 

However, I suggest a drag-and-drop WordPress form plugin/builder for surveys to make the feedback form, as it doesn’t require coding. You can simply drag your preferred fields and create the feedback form.

Ask the Right Questions 

You really don’t want to frustrate the customer by adding irrelevant questions on the user experience feedback form. It not only disappoints them but also makes the form go to waste. So, if you want to gather effective feedback from customers, you must ask them the right questions that can help you improve your products. Well, you can check out these examples to get some inspiration:

• Product Feedback Form: What features did you find most useful? 
• Event Feedback Form: Which part of the event did you like most? What could we do to make the next one even better? 
• Support Feedback Form: Did we solve your issue effectively? How can we improve our service? 

Use Conditional Logic 

Assumingly, you have different products for a wide range of audiences. So, are you sick of guessing ages and genders like it’s a blindfold game? Well, here’s the good stuff – a feedback form’s conditional logic helps you get responses based on different audiences. 

With these form plugins, you can collect information based on the following factors: Age, gender, roles, and more. So, try out this feature to make a dynamic form and improve your business super quick.

Trust and Privacy 

The real deal is to get customers to fill out your feedback form by gaining their trust. You can add a GDPR compliance field in the feedback form that informs customers about how their personal data is collected and used. This helps customers know that their data is safe and secure. No surprise, it will lead to higher feedback form submissions. 

Automate Feedback Forms Collection and Trigger Instant Follow-Ups!

Collecting customer feedback to boost sales is the ultimate goal. But have you ever heard about two moves, one win? No worries, I got this! With this best contact form plugin for feedback, you can not only create a form but also automate the company’s management and marketing operations. Also, you can send instant emails to customers, which makes them feel valued and involved. 

But is it really possible for any plugin to automate these tasks from one place? Well, with Bit Form, you can easily streamline your business – a form plugin that replaces the rest. Well, let’s dig right away to know how you can automate these processes easily: 

Integrate with Email Marketing Tools 

When you want to segment customer feedback, an email marketing tool can help you segment the list by interests, location, and behavior. Besides, you can send targeted emails for happy and unhappy customers. With a form plugin like Bit Form, you can integrate email marketing tools like Mailchimp, ActiveCampaign, ConvertKit, and more. 

Connect with CRM/Tools

You have received higher form submissions. But it is getting out of hand to handle so many responses all alone. In this situation, you need a CRM plugin to manage these feedback form responses. 

So, with a survey form plugin for WordPress, you can connect to CRM or tools like Google Sheets, Salesforce, Zoho CRM, HubSpot CRM, and many more. By connecting with your favourite CRM platforms, you can easily divide forms into different teams based on the category.

Set Triggers for Follow-Up 

A follow-up email informing customers that you have received the form and that you will work on it is no sweat. With a form plugin, you can easily send a “thank you” message to customers for filling out the form or customize it according to your preference.  It shows customers that you care about the feedback and you will improve on it. 

The Essential Role of Form Analytics to Elevate Business!

Through WordPress form builder’s form analytics, you can know how many people viewed your form, its completion rate, and the number of responses. Besides, it helps you know the exact time and date when you created the form. With the following data, you can improve the form design or your marketing strategy. 

With a plugin like Bit Form, you will get these analytics in a snap. And guess what? You can integrate CRM, email marketing tools, and automate replies – everything from one place. So, I recommend you use a plugin like Bit Form, which not only provides you with analytics but also helps streamline your business.

The Bottom Line 

Creating a dynamic feedback form that hooks in customers should not be a tough nut to crack. As this feedback form will help you improve products or services, you must select the right form plugin to build this feedback form. Best bet? Choose a plugin that offers drag and drop fields, as you don’t require coding skills here. So, the form layout will be perfect. 

With a suitable form plugin like Bit Form, you can make a beautiful feedback form that customers can’t wait to fill out. Additionally, you get to integrate with CRM or email marketing tools or automate replies. Well, can it get any better? For more information, you can contact us here straight away! 

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